Firestone A Recall Revisited - 1695 Words

Case 8-3 Firestone: A Recall Revisited There had been more than 200 deaths in Ford Explorer rollovers by November 2011. The reason was believed to be the faulty tires which was supplied by Ford’s main supplier, Bridgestone/ Firestone. The first ones to witness those tragedies were the consumers, via videotapes and still images. They didn’t know who they should point fingers at, but there were ample lawsuits and investigations. What happened in August 2000 was not the first crisis involving Ford Motor Company and their main tires suppliers, Firestone; but it was the largest recall in the company’s history. There were 6.5 million tires were voluntary recalled by Bridgestone/ Firestone. After the U.S. National Highway Traffic Safety Administration revealed the list of tires that needed to be recall and the reason which caused the rollovers, nobody admitted it was their fault. Ford blamed it on Firestone; while Firestone said it was due to its employees in Illinois. Nobody was willing to stand on the consumers’ side. The situation grew so bad that, in September 2000, Firestone’s public relations firm Fleishman-Hillard quit because it could not make any change. Firestone chose a new public relations, Ketchum. Despite of the NHTSA’s extensive list, Bridgestone/ Firestone recalled only the 15-inch tires and offered free inspections. They kept bargaining with the customers whom they failed to serve. For example, Bridgestone said it would not reimburse for customers who exchangedShow MoreRelatedBranding Satisfaction in the Airline Industry: a Comparative Study of Malaysia Airlines and Air Asia10409 Words   |  42 Pagesdepends on how well it has been communicated and how well the various segments of the public understood it. Cameron (1994) pointed out that previous researches have indicated that publicity activities outshined advertising in enhancing people’s memory, recall, identification, and purchase intention. The finding echoes in Kim et al. (1999) who discovered that publicity media exposure is more effective than paid advertising. However, negative publicity can have a major impact on the business success (HenthorneRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesevident, for example, in the symbolic message often intended by appointment of women to important leadership positions, one representing a departure from past practices and signaling commitment to progressive change. Leadership and Management Revisited In Chapter 1 we looked at the relationship between leadership and management, and between leaders and managers. While these terms are not mutually exclusive, they do refer to a person’s distinctive style and approach. Even in a particular role,Read MoreFundamentals of Hrm263904 Words   |  1056 Pageslaws and regulations make it critical for HRM to implement nondiscriminatory practices. Although it is hoped that senior management has established an organizational culture that encourages equal employment opportunity, discrimination does happen. Recall from our earlier discussion that employment discrimination may stem from a decision based on factors other than those relevant to the job. Should that occur 66 DID YOU KNOW? Chapter 3 Equal Employment Opportunity Is a Problem Brewing? Often